Branding — Hoot & Mela

CLIENT —
Hoot & Mela
SCOPE OF THE PROJECT —
Illustration, logo, packaging
ABOUT THE PROJECT —
Hoot & Mela is a natural cosmetics brand for children and teens. They needed a logo, illustration, and packaging design that was both playful and fun, but broad enough to cover their new product lines for different ages.
We decided on illustrations for the logo and packaging that was fresh, modern, and hip. I used a mix of organic and straight lines and a blend of patterns on the logo and the packaging for a fun, spontaneous feel to the brand, much like a child’s imagination. The design is fun and light-hearted, but still mature enough for a teenager to enjoy the products.