Branding and Packaging Design — Søena
CLIENT —
Søena
SCOPE OF THE PROJECT —
Brand identity, illustration, packaging design
ABOUT THE PROJECT —
Søena is a 100% organic cosmetic brand that needed a subtle and chic logo, packaging design, and illustrations for their line of bio aloe vera cosmetics.
The goal of this project was to bring a cool, calming vibe to the product experience much like how a customer would feel using their aloe vera cream. With a soft pink and white colour palette, an elegant font pairing, and an illustration of an aloe vera plant, Søena’s branding and packaging is minimalism at its finest.
The goal of this project was to bring a cool, calming vibe to the product experience much like how a customer would feel using their aloe vera cream. With a soft pink and white colour palette, an elegant font pairing, and an illustration of an aloe vera plant, Søena’s branding and packaging is minimalism at its finest.
