Branding and Packaging Design — Søena

CLIENT —
Søena
SCOPE OF THE PROJECT —
Brand identity, illustration, packaging design
ABOUT THE PROJECT —
Søena is a 100% organic cosmetic brand that needed a subtle and chic logo, packaging design, and illustrations for their line of bio aloe vera cosmetics.
The goal of this project was to bring a cool, calming vibe to the product experience much like how a customer would feel using their aloe vera cream. With a soft pink and white colour palette, an elegant font pairing, and an illustration of an aloe vera plant, Søena’s branding and packaging is minimalism at its finest.