Branding — Spotted Acres Farm

CLIENT —
Spotted Acres Farm
SCOPE OF THE PROJECT —
Illustration, logo, stationery
ABOUT THE PROJECT —
Spotted Acres Farm was established in 1983 to breed and raise a range of livestock, including Spotted Appaloosa horses. In 2015, the farm was taken over by the daughter of the owners and her husband. The new owners wanted to create new, fresh branding with a classic and vintage feel.
To create the logo, I decided to make the Spotted Appaloosa horse the face of the logo. I also kept the illustration of the horse consistent throughout all branded products, including a polo shirt and business cards. I chose to use a natural light brown color for the branding and illustration and off-white products to really drive home the classic, vintage feel of the brand and highlight the history of the farm being passed down through generations.