Branding — The Scout Republic

CLIENT —
The Scout Republic
SCOPE OF THE PROJECT —
Illustration, logo, stationery, catalogue design
ABOUT THE PROJECT —
The Scout Republic is a new brand of luxury dog accessories. They produce industrial, Scandinavian style collars, leashes, and beds with quality finishes, such as leather, brass, eco-cotton, & canvas. Their brand embraces an active lifestyle full of fun and adventure with man’s best friend: your dog.
The Scout Republic needed a logo, stationary, illustration, and catalogue design that reflected their elevated, yet adventurous brand vision. Since their business is focused around dog products, we chose to use an illustrated profile of a dog as an element of the logo and stationary. The font is a playful script that is reminiscent of a spontaneous walking route one may take with their dog. We also incorporated arrows and mountains into the illustrations as symbols of adventure.