About the 2-week Brand Strategy Roadmap

This package will be a great solution if you’re currently not very confident about the strategic direction for your brand but want to make sure that you build your business on a strong foundation. During the 2 weeks that we work together, you’ll gain clarity on your brand’s mission, vision, target customers, and the ways you can connect with them, and stand out. I’ll help you make sure that you’re confident to take the next steps in your brand development process.

INVESTMENT: $1,500 USD / €1,500 EUR / £1,200 GBP

Karolina Król Studio minimalist brand design mood board

This package can be a good fit for you if:

You’re not very confident about your brand strategy, your target audience, or the ways you want to connect with them.

You want to start from scratch to make sure that your brand is based on a strong foundation.

You’re looking for help in building a strategic base, and then plan to move forward with brand identity development on your own.

2-week Brand Strategy Roadmap

Here’s what’s included:

1:1 Brand Discovery Call

In a preliminary Zoom call we'll discuss the plans and ideas that you have for your brand, and what you want to achieve. We’ll make sure that your brand vision and values are clear and will discuss your audience, competition, and inspirations in more detail.

Brand Strategy Roadmap Presentation + Mood Board

After our discovery session, you’ll receive an in-depth presentation that will outline your brand strategy in detail, describing your business, the ways you can connect with your audience, the ways you can stand out from your competition, and more. The presentation will also include a visual representation of the first suggestion of a creative direction for your brand in form of a mood board, as well as specific suggestions on what fonts, colours or design elements that could be used when you begin creating your brand identity. You can then use this presentation as a guide for your next steps in the brand development process that you’ll make on your own.

Final Review Call

Once you’ve reviewed the presentation, we’ll have one more call where I will answer any questions that you might have. We’ll also be able to discuss your plans for the next steps in the brand development process, to make sure you feel confident in how to implement this new direction for your brand.

What building your brand strategy could feel like

"Karolina helped us to create a brand strategy and packaging design for our craft beer brand. Throughout the process she has been extremely professional, well structured and just a pleasure to work with. First and foremost we loved her holistic approach to our brand and design needs. It never felt that she was just a designer we hired to come up with a label design. Her industry background allowed her to support us in the definition of our brand strategy, our target persona, and our overall communication strategy. She always delivered on the agreed upon deadlines and incorporated our inputs and refinements to our full satisfaction. We could not be happier with the final results and we are looking forward to work with her in the future!"



Strategise your brand's next steps

If you want to create a brand that connects with customers, you need a strong, stategic plan of action. Let's build a roadmap that will help you make the next steps confidently.