Collaboration and communication are key in any successful working relationship. When we collaborate on a project, I will focus on delivering the best possible experience for you. Over the years, I’ve developed a well-tested system to make this process easy, organised, and enjoyable for you. When we kick off a project together, you’ll receive a detailed project calendar, so you’ll always know when each stage of the project takes place. You’ll also be given detailed instructions on how to submit content, get notified when to sign off or approve work, and get regular updates on my progress, so that you know when to expect completed projects. Learn more about my design process below:
In our initial conversation, we’ll explore your vision for the project and discuss the scope, time-line, and pricing. After the consultation, I’ll send you a proposal summarising the discussed project, the final quote, and the contract for your review to make sure we’re on the same page. Once we’ve finalised the details, the contract is signed, and a deposit is made, I will send you a project calendar. This calendar will include content submission deadlines and sign-off dates as well as any calls we’ve arranged, so that you’re always up-to-date with my progress.
Before we kick off our project together, you will fill out a design brief to help me understand your desired direction and goals. Within the brief, there will be also a place for you to share visual inspiration — the goal for this section is for you to present the typography, colours, or imagery that you feel lines up with your desired aesthetic. If we are working on a packaging project, I will also ask you for your brand strategy description or brand guide along with any branding elements and text copy that you want me to use. Then, we’ll schedule a discovery session to go through any possible questions together.
After I gather information from our discovery session and your visual inspirations, I’ll research the environment in which the design will be used, the needs of the users, and the ways in which the design will be able to serve its purpose and stand out. This research is crucial in building a strong foundation before I begin the next stage of the project.
Next, I will explore and develop design concepts. For Brand Design Pack and Packaging Design Pack clients, we’ll begin with a strategy, visual mood board, and an initial colour palette to make sure the designs will always be driven by what’s best for your target audience. In this stage, I will also present 2 initial concepts. We will then collaborate to choose the one that best addresses the needs of your target audience. This allows us to dig deep into your ideal aesthetic and create the best solution to effectively represent you and your business, as well as stand the test of time. You will receive an in-depth presentation of the final concept where I’ll walk you through everything created. Fonts, graphics, colours, and illustrations begin to form and develop a presence and theme. This is where you start to see the vision come to life! It is especially important at this stage that you provide honest, detailed feedback.
Once you’ve approved the overall concept, I will begin designing the final creation and input any refinements you would like to see. It is at this time that I will ask you specific questions to make sure that my creative executions are meeting the needs and goals of your target audience. We will also schedule a call to go over the completed design and any feedback you may have. This is where we will fine tune the design and make sure the end product is fit for launch.
Once any additional refinements are made, we will wrap up the project and let your new design shine. You will be billed for your remaining balance and as soon as the final payment is received, I will send you a download link to access all your files. Then it’s time to celebrate!
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