In today’s world, pets are as much a part of our families, as are babies. More and more people treat their fur babies with the same care as human ones, wanting to provide them with products of the best quality. Coral Crush identified a gap in the market for a one-stop shop for an audience who are looking for high-quality toys and essentials for all kinds of babies. Therefore, starting with an e-commerce store, the brand aims to create a unique platform, where their clients will be able to find natural, eco-friendly, and safe products for all their babies, whether human or pet.

The brand identity that I developed for Coral Crush is minimalist and modern but also with a little bit of a sweet, warm and playful touch to reflect the open, family-friendly character of the brand. The delicate colour palette reflects a warm, safe, and natural feeling. The minimalist combination of black, white and cool grey are accompanied by a complementing set of warm, natural earthy tones, reflecting the feeling of safety and openness. This elegant colour palette works great to create a distinctive look of the brand, while still being subtle enough to build a neutral background for various colours of different products offered on the website. Visit Coral Crush and join the family: shopcoralcrush.com