I design for brands that want to make a positive difference in a minimalist way.

These days, continuing global social and environmental crises make stress a more prominent daily feature. For brands, this means a need to focus on offering products and services that help people navigate life’s challenges and protect their physical and mental wellbeing. It also means that your customers expect effectiveness, multifunctionality and sustainability. I believe that minimalism can pave the way to achieve all of these goals.

By showing your brand's minimalist, "less is more" values through a mindfully crafted visual identity, you’ll not only reflect who you are, but you’ll also use your aesthetics to evoke emotions and resonate with your health and wellness focused customer. When we work together, I will use design to help you show your brand’s values, connect with your audience, and take the first steps to make a positive difference.

Does it sound like you? We might be just the right fit.

You’re a new business owner ready to bring your idea to life.

You’ve got the ideas and plans to launch your eco-friendly, wellness-focused products, and now you need a well-designed brand experience that builds trust, reflects your vision, and stands out.

You’re planning something new for your established brand.

Whether you need a brand refresh or packaging designs for a new product line, you’re looking for an expert's touch to make your visuals match your values.

You’re in search for a designer who's a better fit.

You might have tried other ways but didn’t get the expected results. You’re looking for an experienced, well-organised designer who always delivers, and whom you can trust.


Essential Design Packages

Wondering where to start in your new brand development journey? Or maybe your current branding or packaging experience doesn’t reflect the true value of your products and you're ready for a refresh? With my signature Essential Design Packages I will guide you through the first crucial steps of curating a fresh, new look for your brand and packaging that truly feels like you and expresses your values at first glance.

Brand Identity Essentials Package


This package will be a great solution if you’re looking for essential brand identity elements to launch your new brand, or to refresh your current branding to align it with your values. During the 4 weeks that we work together, you’ll gain clarity on the ways you can use design to connect with your audience and stand out. I’ll help you make sure that you have the essential brand identity elements that will reflect your brand’s message, and that you’re confident to take the next steps in your brand development process. I’m here to help you put a face to your brand’s name and tell its story.

Click the link below to learn more about the design process, timelines, and details of what is included in this package.


Packaging Design Set for 1-5 products


My custom packaging designs are a great solution if you want your products to convey clean, natural, organic values in a minimalist way. I'll ensure the natural look and feel of your packaging through the use of hand-painted or digital illustrations and minimalist layouts, and will make sure that your products stand out from your competition. At the end of the project, you’ll receive custom-illustrated packaging designs that will help you reflect your brand’s values and connect with your environmentally conscious audience.

Click the link below to learn more about the design process, timelines, and details of what is included in this package.


Full-Service Brand Design Experience

If you're looking for a more comprehensive brand development project, I'd love to have a chat and create a custom proposal tailored to your specific needs. Let's bring your ideas to life!

Brand Identity


Building a business based on the "less is more" principle is not easy. However, that’s one of your brand’s core values. Achieving this goal is incredibly dependent on using your aesthetics to evoke emotions and resonate with your environmentally-friendly, wellness-focused customer.

When you book a branding project with me, you won’t just receive a new sleek logo. I’ll use my 10+ years of experience in business, strategy and marketing to build an end-to-end branding experience, covering the full range of touch points with your audience. Depending on your brand's needs, I can support you in building a cohesive look for print and digital communication, a consistent creative direction for your product photo shoots and social media, or help you to ensure a wonderful unboxing experience. Let's help your brand convey its message both online and in the real world.


Packaging Design for 6 or more products


You need packaging that informs, delights, and sells your product while being gentle on the planet. I specialise in product packaging incorporating clean, minimalist layouts and custom, organic, hand-drawn illustrations that feel simple and natural while demanding attention.

When we work together, I'll design alluring packaging that aligns with your brand vision and catches your target audience’s eyes through stylish and professional layouts. You will receive cohesive packaging designs for all products in your product line, that will be set apart by a custom colour palette, custom hand-painted illustrations, or other mindfully designed elements that will express the individual character of each specific product and help to build more meaning for your customers. All to ensure that your products stand out on the shelf and in the virtual world.


Shopify Website Design & Development


With a beautiful e-commerce website, your brand can convey the right message to your target audience. However, it's functionality and the best user experience that counts the most when it comes to converting visits into sales. I can help you make sure that your website achieves both of those goals.

When you book a website project with me, I can work with you on all aspects of your website, including text copy editing (in cooperation with a native-speaking copywriter), sitemap structure development, design concept creation, installation and mobile optimisation. I can also help you make decisions about photography so that your website reflects your brand style perfectly. Everything your business needs to take flight.

Karolina Król Studio minimalist brand design mood board

Want to feel like this about your design project?

"I felt my design was in very safe hands"

"I absolutely enjoyed working with Karolina. She was professional in every aspect of the project. Every step she took was researched and approached as a professional. I felt my design was in very safe hands. She was very easy to work with, her designs were amazing and so creative. I have worked with a number of designers over the years and to be honest I was never really impressed with the work that they did and felt that it was all left up to me. With Karolina it was the total opposite. She knew her place, knew what she was doing and she guided me along. She was my total understanding of what a designer should be and I was very impressed. She was always on time with each of the design processes and in some cases even earlier. She was very easy to communicate and work with. After working with her I would not go anywhere else for future work. Very, very, very satisfied."

Sonya, Owner (Healesville, Australia)

"We could not be happier with the final results"

"Karolina helped us to create a brand strategy and packaging design for our craft beer brand. Throughout the process she has been extremely professional, well structured and just a pleasure to work with. First and foremost we loved her holistic approach to our brand and design needs. It never felt that she was just a designer we hired to come up with a label design. Her industry background allowed her to support us in the definition of our brand strategy, our target persona, and our overall communication strategy. She always delivered on the agreed upon deadlines and incorporated our inputs and refinements to our full satisfaction. We could not be happier with the final results and we are looking forward to work with her in the future!"

Florian & Johannes, Co-founders (München/Köln, Germany)

Let's bring your ideas to life

If you’re ready to see your branding and packaging ideas come to life, then reach out and let's have a chat about how I can help you achieve your goals.