I design for brands that make a positive difference.
Artisans come in many shapes and sizes, but you all have one particular thing in common – your goal is to make things better. Whether it’s to focus on better quality, use cleaner ingredients, make processes more sustainable or enhance any other aspect of a product, you’re able to identify a problem and find a more fitting solution.
I am committed to supporting you on this journey. I believe that your authentic, focused approach to your craft is what makes your business special and what will make your audience connect with you. By showing your brand's artisanal values through a mindfully crafted brand identity and packaging, you’ll not only reflect who you are, but you’ll also use your aesthetics to evoke emotions and resonate with your quality-seeking customer. When we work together, I will use design to help you show your brand’s values, connect with your audience, and take the first steps to make a positive difference.
Does it sound like you? We might be just the right fit.
You’re a creative problem-solver ready to bring your idea to life.
You’ve identified a problem and created a high-quality solution. Now you need a well-designed brand experience that reflects your vision in a clear, enticing and authentic way.
You aim for continuous development and improvement of your brand.
Whether you need a brand refresh or packaging designs for a new product line, you’re looking for an expert's touch to make your visuals match your artisanal values and your expertise.
You expect the same quality that you put into your work.
You might have tried other ways but didn’t get the expected results. You’re looking for an experienced, well-organised designer who always delivers, and whom you can trust.
LOOKING TO START WITH THE BASICS?
Essential Design Packages
Wondering where to start in your new brand development journey? Or maybe your current branding or packaging experience doesn’t reflect the true value of your products and you're ready for a refresh? With my signature Essential Design Packages I will guide you through the first crucial steps of curating a fresh new look for your brand and packaging that truly feels like you and expresses your values at first glance.
Brand Identity Essentials Package
TIMELINE: 4 WEEKS
This package will be a great solution if you’re looking for essential brand identity elements to launch your new brand, or to refresh your current branding to align it with your values. During the 4 weeks that we work together, you’ll gain clarity on the ways you can use design to connect with your audience and stand out. I’ll help you make sure that you have the essential brand identity elements that will reflect your brand’s message, and that you’re confident to take the next steps in your brand development process. I’m here to help you put a face to your brand’s name and tell its story.
Click the link below to learn more about the design process, timelines, and details of what is included in this package.
Packaging Design Set for 1-5 products
TIMELINE: 4 WEEKS
My custom packaging designs are a great solution if you want to convey the carefully thought through, expertly crafted qualities of your products. Depending on your needs, I’ll create clean, minimalist designs that will let your products speak for themselves, or will ensure a natural, elevated look and feel of your packaging through the use of custom hand-painted illustrations to make your products stand out from the competition. At the end of the project, you’ll receive your tailor-made packaging designs that will help you reflect your brand’s values and connect with your detail-oriented audience.
Click the link below to learn more about the design process, timelines, and details of what is included in this package.
LOOKING FOR MORE COMPREHENSIVE SUPPORT?
Full-Service Brand Design Experience
If you're looking for a more comprehensive brand development project, I'd love to have a chat and create a custom proposal tailored to your specific needs. Let's bring your ideas to life!
Brand Identity
TIMELINE: 4-6 WEEKS
Building a business focused on quality and attention to detail is not easy. However, that’s one of your brand’s core values. Achieving this goal is incredibly dependent on using your aesthetics to evoke emotions and resonate with your quality-seeking customer.
When you book a branding project with me, you won’t just receive a new sleek logo. I’ll use my 10+ years of experience in business, strategy and marketing to build an end-to-end branding experience, covering the full range of touch points with your audience. Depending on your brand's needs, I can support you in building a cohesive look for print and digital communication, a consistent creative direction for your product photo shoots and social media, or help you to ensure a wonderful unboxing experience. Let's help your brand convey its message both online and in the real world.
Packaging Design for 6 or more products
TIMELINE: 4-6 WEEKS
You need packaging that informs, delights, and sells your product while being gentle on the planet. Your packaging also needs to reflect the thought, skill and expertise that went into the creation of your products. I specialise in product packaging incorporating elegant, minimalist layouts and custom, natural, hand-drawn illustrations that feel simple and organic while demanding attention.
When we work together, I'll design alluring packaging that aligns with your brand vision and catches your target audience’s eyes through stylish and professional layouts. You will receive cohesive packaging designs for all products in your product line, that will be set apart by a custom colour palette, custom hand-painted illustrations, or other mindfully designed elements that will express the individual character of each specific product and help to build more meaning for your customers. All to ensure that your products stand out on the shelf and in the virtual world.
Shopify Website Design & Development
TIMELINE: 6-10 WEEKS
With a beautiful e-commerce website, your brand can convey the right message to your target audience. However, it's functionality and the best user experience that counts the most when it comes to converting visits into sales. I can help you make sure that your website achieves both of those goals.
When you book a website project with me, I can work with you on all aspects of your website, including text copy editing (in cooperation with a native-speaking copywriter), sitemap structure development, design concept creation, installation and mobile optimisation. I can also help you make decisions about photography so that your website reflects your brand style perfectly. Everything your business needs to take flight.
Want to feel like this about your design project?
"I felt my design was in very safe hands"
"I absolutely enjoyed working with Karolina. She was professional in every aspect of the project. Every step she took was researched and approached as a professional. I felt my design was in very safe hands. She was very easy to work with, her designs were amazing and so creative. I have worked with a number of designers over the years and to be honest I was never really impressed with the work that they did and felt that it was all left up to me. With Karolina it was the total opposite. She knew her place, knew what she was doing and she guided me along. She was my total understanding of what a designer should be and I was very impressed. She was always on time with each of the design processes and in some cases even earlier. She was very easy to communicate and work with. After working with her I would not go anywhere else for future work. Very, very, very satisfied."
MIÓD SKINCARE
Sonya, Owner (Healesville, Australia)
"We could not be happier with the final results"
"Karolina helped us to create a brand strategy and packaging design for our craft beer brand. Throughout the process she has been extremely professional, well structured and just a pleasure to work with. First and foremost we loved her holistic approach to our brand and design needs. It never felt that she was just a designer we hired to come up with a label design. Her industry background allowed her to support us in the definition of our brand strategy, our target persona, and our overall communication strategy. She always delivered on the agreed upon deadlines and incorporated our inputs and refinements to our full satisfaction. We could not be happier with the final results and we are looking forward to work with her in the future!"
HIDING SPOT BREWERY
Florian & Johannes, Co-founders (München/Köln, Germany)
Let's bring your ideas to life
If you’re ready to see your branding and packaging ideas come to life, then reach out and let's have a chat about how I can help you achieve your goals.