I design for brands that want to make a positive difference in a minimalist way.

If you want to make caring for the planet commonplace by sharing your brand's minimalist, "less is more" values with the world, you’ll need a visual identity that doesn’t only reflect who you are but also uses your aesthetics to evoke emotions and resonate with your environmentally-conscious customer. Through design, I’ll help you connect with your audience and open a new world of opportunities for your brand.

Karolina Król Studio Hills & Waves elegant brand identity for a sustainable skincare brand

I work with:

The founder ready to see their idea come to life.

You’ve got the passion and ideas, and now you need a well-designed brand experience that builds trust in your products, reflects your values, and stands out.

The business owner in search of a better fit.

You’ve tried other ways but didn’t get the expected results. You’re looking for an experienced, well-organised designer who always delivers, and whom you can trust.

The established brand planning something new.

Whether you need a brand refresh or packaging designs for a new product line, you’re looking for an expert's touch to make your visuals match your values.


Full-Service Brand Design Experience

Fully comprehensive, strategically-based, and value-driven design services to support your business goals.

Brand Identity


Building a business based on the "less is more" principle that holds caring for the planet close to heart is not easy. However, that’s one of your brand’s core values. Achieving this goal is incredibly dependent on using your aesthetics to evoke emotions and resonate with your customer.

When you book a branding project with me, you won’t just receive a new sleek logo. I’ll use my 10+ years of experience in business, strategy and marketing to build an end-to-end branding experience, covering the full range of touch points with your audience, to help your brand convey its message both online and in the real world.


Custom-illustrated Packaging Design


You need custom-designed packaging that informs, delights, and sells your product while being gentle on the planet. I specialise in product packaging incorporating clean, minimalist layouts and custom, organic, hand-drawn illustrations that feel simple and natural while demanding attention.

When we work together, I'll design alluring packaging that aligns with your brand vision and catches your target audience’s eyes through stylish and professional layouts. You will receive cohesive packaging designs for as many products as you might need, that will be set apart by a custom colour palette, custom hand-painted illustrations, or other mindfully designed elements that will express the individual character of each specific product and help to build more meaning for your customers. All to ensure that your products stand out on the shelf and in the virtual world.


Shopify Website Design & Development


With a beautiful e-commerce website, your brand can convey the right message to your target audience. However, it's functionality and the best user experience counts the most when it comes to converting visits into sales. I can help you make sure that your website achieves both of those goals.

When you book a website project with me, I’ll work with you on all aspects of your website, including text copy editing, sitemap structure development, design concept creation, installation and mobile optimisation. I can also help you make decisions about photography so that your website reflects your brand style perfectly. Everything your business needs to take flight.

Karolina Król Studio minimalist brand design mood board

Essential Design Packages

Although I love working with my clients on comprehensive full-service projects, I understand that sometimes you might need something on a smaller scale. When you book one of my essential design packages, you will work with me on a smaller project with a shorter timeline, giving you the essentials you need to get started.

Brand Identity Essentials Package

INVESTMENT: $3,500 USD / €3,200 EUR / £2,800 GBP

This package will be a great solution if you’re looking for essential brand identity elements to launch your new brand. During the 4 weeks that we work together, you’ll gain clarity on your brand’s mission, vision, target customers, and the ways you can connect with them and stand out. I’ll help you make sure that you’re confident to take the next steps in your brand and packaging development process and that you have the essential brand identity elements that will help you to reflect your brand’s values. I’m here to help you put a face to your brand’s name and tell its story.


Packaging Design Set for 3 products

$700 USD / €650 EUR / £550 GBP

My custom-illustrated packaging designs are a great addition to a brand identity that aims to reflect clean, natural, organic values in a minimalist way. Most of my illustrations are hand-painted and transformed into vectors, ensuring a natural look and feel of the designs. However, if it suits your brand better, I can also work with digital illustrations or photo editing. At the end of the project, you’ll receive custom-illustrated packaging designs for 3 of your new products that will set a clear direction for the next products in your line and will help you reflect your brand’s values and connect with your audience.


Want to feel like this about your design project?

"I felt my design was in very safe hands"

"I absolutely enjoyed working with Karolina. She was professional in every aspect of the project. Every step she took was researched and approached as a professional. I felt my design was in very safe hands. She was very easy to work with, her designs were amazing and so creative. I have worked with a number of designers over the years and to be honest I was never really impressed with the work that they did and felt that it was all left up to me. With Karolina it was the total opposite. She knew her place, knew what she was doing and she guided me along. She was my total understanding of what a designer should be and I was very impressed. She was always on time with each of the design processes and in some cases even earlier. She was very easy to communicate and work with. After working with her I would not go anywhere else for future work. Very, very, very satisfied."



Bring Your Brand To Life

If you’re ready to grab your audience’s attention with strategic branding that matches your values, reach out and let me know how I can support you and your business today.