Hi there!
I'm Karolina Król, a brand and packaging designer specialised in design for brands focused on clean, carefully curated ingredients.
hello@karolinakrol.com
My design story —
An expertly crafted, well thought-out brand can speak volumes.
First impressions last, and you only get one chance at making a good first impact. From the moment your branding is seen, logo, colour palette, packaging design and overall aesthetics all combine to show the viewer what your brand stands for.
Does your design identify your brand, while simultaneously showing what’s important to you?
I create unique visuals over multiple mediums for brands that are committed to their values—some of these being quality, authenticity and dedication to their craft. Working with natural, modern and minimalist design elements, my creations are refined and handcrafted to ensure your brand has a natural look and feel that resonates with your high-quality, artisanal values. I also work with a variety of mediums, such as photography and digital illustration, to bring my client’s visions to life.
I use design to tell a story and to create a memorable brand experience.
Before working exclusively in the design world, I studied business, psychology as well as design. I spent over 10 years marketing products in companies such as Unilever, Avon, and Nestlé. It’s where I learned the intricacies between design and a target audience and how essential they are in generating a buzz, building a rapport and ultimately, growing a business.
From the very beginning of my career in corporate life, I found myself drawn to storytelling through art and design. This gave rise to the creation of my own design studio and it all fell into place when I realised that I could combine my fascination for business strategies, marketing and design with another rising passion—sustainability.
Sustainability in design is my passion.
What I love most about what I do, is helping present the world with brands that care for the environment. It’s one of the most satisfying feelings to help create the face of a brand that has the longevity of the planet as the ‘why’ of what they do. I do this by working with sustainable packaging and eco-friendly materials while working the concept of ‘reduce, reuse & recycle’ into a design system.
Working with brands who are at any stage—new, established or expanding—I create visual designs to present your brand and its artisanal values to the world. I am dedicated to supporting your business growth through designs that will attract and delight your audience and make them crave your products and remember your brand well into the future.
Let's work together
Are you're looking for a designer who can understand both the business and the creative side of your project? I'd love to have a chat and see how I can help you bring your vision to life!
Want to feel like this about your design project?
I'm so proud of the amazing reviews that I received from my past clients. Here's what they say about working with me.
"Of the highest caliber that I have ever encountered"
"It is difficult to even know where to start describing the exceptional work that was accomplished for me. Working with Karolina on my project was nothing short of amazing to say the least. Not only did she work with me from the beginning branding stages of my company all the way through to the launch, but was also consistently giving exceptional advice when I asked for it and needed it. I would also like to add that my specific project went on for a very long time which was not the norm, and she was there every step of the way without hesitation or any sense of irritability whatsoever. Her professionalism and approach to the entire project was of the highest caliber that I have ever encountered, and the finished product showed this. I will continue working with Karolina throughout the future of my business, and there is absolutely no one that I can ever recommend higher to work with."
ALLURIA SKINCARE
George, Founder (Atlanta, GA, United States)
"I’m so happy to work with her again and again"
"Working with Karolina has been a joy. She made everything so clear and easy. There is a clear organised path to allow you to reach your goal. She was so patient with us. I was presented with two very cool options for the creative direction. She had taken all the details into consideration with a very thorough pre-design stage and is incredibly talented in the design part. I love the final result. Her minimalistic approach to design is exactly what we wanted. Karolina will suggest different options and also question decisions to make sure you have exactly what you want. I’m so happy to work with her again and again. Thank you so much."
DOH
Phoebe, Founder (London, United Kingdom)
Let's bring your ideas to life
Are you looking for an experienced designer who can understand both the creative and business side to bringing your vision to life? Reach out to hello@karolinakrol.com or book a consultation to see if we're a good fit.