"Working with Karolina Król on the visual identity of our brand ONE felt like meeting someone who instantly speaks the same language, before either of you has even said a word. She immersed herself in our brief, our brand vision, values and aspirations, and then translated them into a compelling visual story. Karolina thinks visually, but creates emotionally. Her refined aesthetic, awareness of trends and attention to detail meant that every element of the project had intention, rhythm and personality.

What we value in Karolina goes beyond talent. It’s the way she works: listening attentively, asking thoughtful questions and having the courage to propose solutions that aren’t obvious, yet turn out to be precisely what was needed. Her aesthetic is contemporary, intelligent and bold, yet sensitive where subtlety matters. There’s a clear understanding of current trends, without ever borrowing from them; rather, she reframes them to build her own visual narrative. Every component of the project - from typography to micro-details - was executed with care, aligned with the concept and designed with future use in mind.

Working with her was smooth, transparent and genuinely collaborative. She’s not just a designer delivering attractive visuals — she’s a creative partner helping shape the identity of a brand at a deeper level. I am delighted to recommend Karolina to brands that want to approach design consciously — as a language that tells the story of who they are."

ONE
Monika & Magda, Co-Founders (London, United Kingdom)