Pressbar offers 100% organic cold pressed juices to a largely female customer base. The project encompassed creation of a logo, packaging designs, and illustrations.

For this project, the natural, delicious, and colorful fruits and vegetables used in the juices take center stage. To allow the product itself to do the talking, I decided to pair clear bottles and jars with illustrated patterns of the main ingredients in every bottle. I then chose a font with a classic and clean feel to go with the design. Fresh and simple — just like the juices themselves.