Anastasia, who runs Why Not Stitching Embroidery Academy, reached out to me to see if I could support her with creating a new packaging design for her embroidery craft boxes. She wanted to offer these kits in her online store to her students interested in picking up a new creative hobby, as well as a lovely idea for a gift for someone special. The boxes contain a carefully selected set of supplies, such as high-end embroidery hoops, fabric, needles, thread, custom embroidery patterns, as well as access to real-time lessons, making it so fun and easy to begin your embroidery journey and start realising your creative potential.

The main idea of this packaging design project was to create a box that was cohesive with the existing brand identity of Why Not Stitching Embroidery Academy, and maintaining its simplicity and elegance. Therefore, the brand’s delicate logo was combined in a stylish, asymmetrical layout with an elegant serif font used for the product description, and a subtle, neutral colour palette, emphasising the high quality of the embroidery supplies inside, and providing a chic, minimalist look.

In order to add a subtle, delicate touch and reflect the natural vibes of Anastasia’s embroidery, the design features a set of hand-painted botanical illustrations that are placed on the front and on the back of the box, and are wrapping around the sides to provide a natural, organic layout while still maintaining a minimalist feel. When painting them, I was inspired by the lovely botanical patterns that Anastasia creates for her students and wanted to reflect their delicate nature, at the same time adding a bit more of the organic qualities that you can bring out in an illustration painted in ink. There is also a custom hand-painted pattern of botanical elements inside the box that provides a nice surprise and a lovely first impression when the customer opens the kit. Such a brilliant way to start a new creative and mindful hobby.