karolina krol studio why not stitching sustainable minimalist custom botanical illustrations shipping box packaging design

Packaging Design — Why Not Stitching

Anastasia, who runs Why Not Stitching Embroidery Academy, reached out to me to see if I could support her with creating a new packaging design for her embroidery craft boxes. She wanted to offer these kits in her online store to her students interested in picking up a new creative hobby, as well as a lovely idea for a gift for someone special. The boxes contain a carefully selected set of supplies, such as high-end embroidery hoops, fabric, needles, thread, custom embroidery patterns, as well as access to real-time lessons, making it so fun and easy to begin your embroidery journey and start realising your creative potential.

The main idea of this packaging design project was to create a box that was cohesive with the existing brand identity of Why Not Stitching Embroidery Academy, and maintaining its simplicity and elegance. Therefore, the brand’s delicate logo was combined in a stylish, asymmetrical layout with an elegant serif font used for the product description, and a subtle, neutral colour palette, emphasising the high quality of the embroidery supplies inside, and providing a chic, minimalist look.

In order to add a subtle, delicate touch and reflect the natural vibes of Anastasia’s embroidery, the design features a set of hand-painted botanical illustrations that are placed on the front and on the back of the box, and are wrapping around the sides to provide a natural, organic layout while still maintaining a minimalist feel. When painting them, I was inspired by the lovely botanical patterns that Anastasia creates for her students and wanted to reflect their delicate nature, at the same time adding a bit more of the organic qualities that you can bring out in an illustration painted in ink. There is also a custom hand-painted pattern of botanical elements inside the box that provides a nice surprise and a lovely first impression when the customer opens the kit. Such a brilliant way to start a new creative and mindful hobby.

• World Brand Design Society – website article
• Packaging of the World – website article


"Truly the best investment we've made"

"Karolina is an absolute delight to work with! She has developed the design for our crafting boxes and made the whole process so effortless and enjoyable. We simply shared our vision, and Karolina worked her magic to deliver exactly what we wanted. It's incredible how much time and effort she saved us with her expertise—truly the best investment we've made! We feel lucky to have collaborated with Karolina and are already looking forward to working with her on future projects. She's a rockstar!"

Anastasia & Boris, Founders (Jerusalem, Israel)


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