Karolina Król Studio minimalist hand illustrated label design shampoo conditioner

Brand Identity & Packaging Design — Phalena Haircare

My cooperation with Phalena Haircare started from a small label design project and with time developed to encompass a wide range of projects, from brand strategy to custom shipping boxes, tissue paper patterns, and more. It’s always a pleasure to be invited back to work on new elements of a brand and to watch it grow and flourish.

Inspired by Portitia Phalena, a rare type of an exotic butterfly, Phalena Haircare aims to use the power of natural, sustainable, exotic ingredients to help transform your hair by creating delicate, yet effective and powerful haircare formulas without silicones, sulfates, artificial fragrances or any other harmful ingredients. And it’s exactly the natural, exotic ingredients that inspire the look and feel of the brand. Delicate, warm colour palette with minimalist hand-painted illustrations of the key ingredients tell a story of a feminine, whimsical brand that cares for your hair in a natural, sustainable way.

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"Working with Karolina made all the difference"

"Karolina is the most outstanding designer! Before I began working with Karolina I felt somewhat overwhelmed and lost in my branding ideas and visions. I couldn't think of a way to put everything together, but working with Karolina made all the difference. She is truly an artist, yet still a graphic designer and highly skilled in the merging of these. If you choose to work with Karolina you will not be disappointed. I am so glad that I found Karolina, without her my brand would not be what it is now!"


How can I support your business today?

Whether you're looking for strategic branding, eye-catching packaging or a new Shopify website design, I can help you to bring your vision to life. Learn more about my design services.


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