My cooperation with Phalena Haircare started from a small label design project and with time developed to encompass a wide range of projects, from brand strategy to custom shipping boxes, tissue paper patterns, and more. It’s always a pleasure to be invited back to work on new elements of a brand and to watch it grow and flourish.

Inspired by Portitia Phalena, a rare type of an exotic butterfly, Phalena Haircare aims to use the power of natural, sustainable, exotic ingredients to help transform your hair by creating delicate, yet effective and powerful haircare formulas without silicones, sulfates, artificial fragrances or any other harmful ingredients. And it’s exactly the natural, exotic ingredients that inspire the look and feel of the brand. Delicate, warm colour palette with minimalist hand-painted illustrations of the key ingredients tell a story of a feminine, whimsical brand that cares for your hair in a natural, sustainable way.