Naturi is a young, trendy eco fashion boutique with a mission to make a difference. They needed strong, minimalist branding, packaging, and illustration that would reflect the fun, feminine image they wanted to portray.
To create packaging that was light-hearted, eco-friendly, and classy, I paired abstract and terrazzo designs with natural materials and earthy colors with a pop of pink. Included on the packaging are custom illustrated calligraphy with words, such as thank you and hello, accompanied by a balloon. When designing the logo, we relied heavily on a bold, yet minimalist feel that would stand out amongst the rest of the designs.