About the Brand Identity Essentials Package
This package will be a great solution if you’re looking for essential brand identity elements to launch your new brand, or to refresh your current branding to align it with your values. During the 4 weeks that we work together, you’ll gain clarity on the ways you can use design to connect with your audience and stand out. I’ll help you make sure that you have the essential brand identity elements that will reflect your brand’s message, and that you’re confident to take the next steps in your brand development process. I’m here to help you put a face to your brand’s name and tell its story.
TIMELINE: 4 WEEKS
INVESTMENT: $3,500 USD / €3,200 EUR / £2,800 GBP
This package can be a good fit for you if:
You’re ready to start preparing to launch your brand, but you’re unsure how to translate your vision into brand design.
You want to start from scratch to ensure your brand identity is based on a strong, strategic foundation that reflects your values.
You’re looking for a professionally formed creative direction to ensure a professional, cohesive look and feel for your brand.
Brand Identity Essentials Package
Here’s what’s included:
Brand vision deep dive
BEFORE THE PROJECT BEGINS
After our preliminary consultation, you will fill out a brand questionnaire that I created based on my 10+ years of experience working in the business. It includes a specific set of questions about your business, your brand, your values and more that will form a base for building a strong strategy and a cohesive visual style for your brand.
1:1 brand discovery call
BEFORE THE PROJECT BEGINS
Once you’ve put your ideas in writing, we’ll join a 1-2 hour Zoom call where we'll discuss all of your plans and what you want to achieve. We’ll talk about your brand’s vision and values, as well as your audience, competition, and inspirations in more detail. We’ll also discuss the first ideas that might help your brand reflect its values and connect with your target audience.
Brand strategy + mood board
WEEK 1
After our discovery session, you’ll receive an in-depth presentation outlining your brand strategy in detail, describing how you can connect with your audience, stand out from your competition, and more. The presentation will also include a visual representation of the creative direction for your brand in the form of a mood board that you’ll be able to use as an inspiration for the creation of any future brand identity assets.
2 brand identity concepts
WEEK 2
You will receive a presentation of 2 design concepts of your brand identity that will match all the strategic points we agreed on in the previous stage of the project. Each concept will include a description of the creative direction matching your brand's goals, and the most essential brand identity elements, i.e. primary logo, secondary logo, cohesive font system, and colour palette.
2 rounds of refinements
WEEK 3 & 4
Once you’ve reviewed the brand identity concepts, you’ll have a chance to share your feedback. We’ll discuss the best ways that your brand identity can connect with your audience and will choose the one concept that will give your brand the best chance to do that. Then, over 2 rounds of refinements, I’ll implement any modifications that you might require.
Final files + brand style guide
AFTER THE PROJECT ENDS
After finalising the refinements, you will receive print and web files of your logos and other brand elements with full copyright ownership, as well as an in-depth presentation of the creative direction guidelines for your brand identity that you can use as a guide for the next steps in your brand’s journey.
What my clients say about working with me
"Karolina has a great understanding of branding and has the ability to really understand the client's needs and goals"
"It's been such a pleasure working with Karolina Król Studio. Not only does she come up with amazing concepts and designs, she also really listens carefully to our brief and intent of the project. Karolina has a great understanding of branding and has the ability to really understand the client's needs and goals. She really thinks outside the box! As a result Karolina delivers such beautiful and unique designs always exceeding our expectations. I couldn't recommend Karolina Król Studio enough as I look forward to working with her in many more projects in the future."
CATTYWAMPUS
Prash, Founder (Melbourne, Australia)
"Combination of skills that are incredible assets for any company"
"We absolutely love Karolina. She's like our branding genie, bringing to life everything we could have wished for our branding package. With her marketing/business background and her artistic eye, she has a combination of skills that are incredible assets for any company. Throughout our entire design process, we felt so comfortable and confident with her personality and abilities. We are so grateful for all that Karolina has done for our new business and can't wait to have her design more for us to expand our branding in the future! We're thrilled with our branding."
HAPPY & HUMBLE GIFT BOXES
Lisa & Ellie, Co-founders (Sarasota, FL, United States)
Get one step closer to your brand's vision
Connect with your audience through a brand identity experience that matches your brand's values and stands out from the competition. Let's bring your brand to life.